开放教育的市场导向体系战略模式建构研究*

 

何俊辉

 

(西南大学 计算机与信息科学学院,重庆400715

 

【摘要】开放教育是教育大众化背景下的重要理念,但如何在中国有效实施开放教育面临着许多现实难题。本研究以教育公平性与实用性为价值取向,运用市场导向理论,构建了开放教育的市场导向体系战略模式,从而将开放教育理念建构为市场信息、专业群、教学关系管理三大开放整合组群,以期推动开放教育的具体实施。

【关键词】开放教育;市场导向;战略模式建构

【中图分类号】G728

【文献标识码】A

【文章编号】1007-2179200906-0031-06

【作者简介】何俊辉,在读博士,西南大学计算机与信息科学学院电子商务系讲师(hejunhuicq@126.com)。

*基金项目:本文系中国开放教育协会(CORE)、IET基金会首届开放教育奖学金“开放教育的市场导向营销战略理论与实践”项目;西南大学第二届校级教育教学改革研究资助项目(2008JY054)研究成果。

 

 

Research on the Construction of a Market-oriented

Strategic Model for Open Education

 

HE Junhui

 

(Department of Computer and Information Science, Southwest University, Chongqing 400715,China)

 

Abstract: Open education is an important concept for mass education, but it faces various challenges as it is implemented while China seeks to develop a balanced and scientific education.  Based on the assumption that education should be a fair and practical enterprise, the paper uses the marketoriented approach in shaping a marketoriented model for open education.  This model consists of market information orientation, professional development and teaching relationship management.  The use of these elements can hopefully be used to advance open education in China.

Key words: open educationmarket orientationstrategic model

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